Jun 1, 2025
2-minute read
The one-hour marketing meeting (you and a cup of tea)
An hour a month spent looking at your marketing properly will do more for your business than a week of posting when you remember.
Here’s how to run it.
Start with your numbers.
Open your reporting dashboard, spreadsheet, or wherever you track results.
Look at the basics: website visits, social reach, email engagement, enquiries.
No need for deep analysis. Just spot what’s up, what’s down, and what’s flat.
Update your numbers so you can see progress over time. Data is only useful if it’s kept alive.
Review last month.
What did you actually do? Did it match your plan?
Make a note of what worked and what didn’t.
If you sent a newsletter, did people open it?
If you posted more often, did engagement change?
Don’t overthink it, just write one line per observation.
This helps you learn without judgement
Look ahead to your quarterly goals.
Open your strategy or OKRs and remind yourself what you’re working towards.
If your goal is to build brand awareness, check you’re still doing the right activities to support that: blogs, posts,
newsletters, partnerships.
If your focus has shifted, adjust the plan so it matches reality. Strategy is meant to guide you, not trap you.
Set next month’s actions.
Pick a few clear priorities for the month ahead.
List the tactics that will move your goals forward. for example:
Write one blog
Send one newsletter
Schedule eight social posts
Reach out to two partners
That’s it. Nothing fancy. Just a simple rhythm that keeps you accountable.
Close the loop.
Before you pack up, note any ideas or learnings for next time.
This is how your marketing becomes more deliberate, less chaotic.
One hour, once a month, with a cup of tea, that’s strategy in action.
The Problem: Marketing without structure feels chaotic
When you’re running a business, marketing often ends up squeezed between client work, admin, and everything else. You start the month with good intentions, then look up four weeks later wondering where the time went. The truth is, without a regular moment to pause and review, your marketing never quite joins up.
You don’t need more time for marketing, you just need to use the time you already have better.
The solution: Strategic support that keeps you accountable
Conkai helps you build the habit of strategy. Inside the platform, your monthly marketing meeting becomes easy to follow with guided prompts and real structure.
Built-in strategy templates
Your core goals, audience, and OKRs are always visible so you never lose focus.
Monthly review prompts
ConKai walks you through what worked, what didn’t, and what to adjust.
Action planning tools
Turn insights into a simple list of next steps that are clear, practical, and trackable.
Progress dashboards
See how your marketing connects to your bigger business goals in one view.
Real results: Structure that builds confidence
Our early users say the same thing: once they built the habit, everything got easier.
They stopped second guessing what to do next and started seeing consistent results.
Because strategy isn’t a document, it’s a routine. And Conkai helps you build it.
Final Thoughts
Whether you’re reviewing your progress, planning the month ahead, or getting your marketing back on track, Conkai helps you stay consistent and focused on what matters most.
Join our community to chat it through
