Apr 5, 2025
2-minute read
How to actually follow your marketing plan
You finally did it. You wrote your marketing plan. You probably even colour-coded it.
Then life happened. A client deadline popped up, the week got away from you, and now that beautiful plan is sitting in a folder called final_final_version_v3.
We’ve all been there. The truth is, writing a marketing plan is the fun bit. Following it is where things start to wobble. But it doesn’t have to. You just need to build habits around it, not guilt.
The problem: Great plans don’t work if they’re invisible
Most marketing plans fail quietly. Not because they were bad, but because they got forgotten.
A plan that lives in Google Drive might as well live in Narnia. If you’re not opening it every week, you’re not following it. The issue isn’t strategy, it’s visibility.
Your plan should be the thing you see first when you start your week, not the thing you rediscover three months later when you’re wondering why sales are slow.
The solution: Keep your plan in sight
The Solution: AI-Powered Video Creation
Print it out. Pin it up. Make it your screensaver if you have to.
The more visible it is, the more likely you are to act on it.
Each week, take five minutes to open your plan and tick off what’s done.
Then look at what’s next. That’s all you need to do to stay on track, a tiny habit that keeps everything moving.
Making it manageable
The easiest plans to follow are the simplest ones.
That’s why Conkai helps you keep it light. Your goals, actions, and results all sit in one place, so you can spend less time “checking tools” and more time doing the actual work.
Small steps, same direction. That’s what progress looks like.
Final Thoughts
Following a marketing plan isn’t about perfection. It’s about attention.
If you check it, you’ll use it. If you use it, it’ll work.
Conkai helps you stay organised, accountable, and slightly smug about finally sticking to the plan.
Join our community to chat it through.
