Jul 1, 2025
2-minute read
The five-minute marketing check-in (you and your to-do list)
Most founders don’t have full days to plan marketing.
You’ve got client work, admin, and about two hours a week left for everything else. That’s fine, if you use that time wisely.
The trick isn’t to find more hours. It’s to make the few you have count, by working to a clear plan that fits your schedule.
The problem: You’re busy, not disorganised
Marketing often falls behind because it feels too big to tackle. When you finally sit down, you’re faced with a dozen ideas, half-written posts, and no sense of what to prioritise.
The problem isn’t a lack of effort. It’s the lack of a clear, structured plan that matches the time you actually have.
You can’t stretch time, but you can use it better. Start with a plan that fits the hours you’ve got.
The solution: Build a plan that fits your time
Start with your existing strategy. Look at your quarterly goals and decide what small, regular actions will move them forward.
For example:
Write one blog each month
Send one newsletter
Post twice a week
Reach out to one new contact or partner
Then, block time for these activities in your calendar. We recommend timing yourself doing each activity, so you get an idea of how long the actions actually take.
Protect that time like you would a client call. Marketing doesn’t need to take over your week, it just needs a space in it.
How Conkai helps
Conkai turns planning into a simple, structured process. It helps you connect your goals, OKRs, and tactics so you can make steady progress without guessing what to do next.
Strategic templates
Turn your goals into clear, actionable steps.
OKR planning
Keep your marketing aligned with your business objectives.
Time-based prompts
Plan around your real schedule, not an imaginary one.
Progress tracking
See your actions stack up week by week.
Final Thoughts
You don’t need more time to stay consistent, just a clear plan and the discipline to follow it.
Conkai helps you build that rhythm so your marketing works around your life, not against it.
Join our community to chat it through.
